I am so enjoying this weekend. Not only did some of my grandchildren have a sleep over, help build a wooden gate, and get the garden ready for autumn, but BBC 4 allowed 72 year old Keith Richard to curate their entire weekend programmes – something that’s been called, Keith Richards Lost Weekend. Now for all you younger readers of this blog, Keith Richards is a founding member of the internationally renowned rock group the Rolling Stones. Along with Mick Jagger he wrote some of the best known rock songs of all time. The band still play.
For someone of my age the sound track for both nights has been amazing. It has been a fascinating reminder of the challenging social history that has evolved during my life time. Listening to this and his life story brought back so many personal memories. Keith Richards was born just over 10 years before I was and although a great deal can happen in 10 years his account of his early life experiences very much reflected mine, with everything from Saturday morning pictures (cinema), the Readers Digest, to Sunday School, and then later, the discovery of guitars, rock music, smoking, drinking and of course, girls. Hedonism was all.
However, whilst these ambitions might be the same, the way different generations strive to achieve these goals can shift radically and rapidly. Technology is now all. The different generations (the boundaries of which are rather arbitrary) are usually understood as being the Baby Boomers -those born between 1946 and 1964; Generation X – those born 1965 and 1980; Generation Y (or the so called millennials) who were born between 1981 and 1997; and the latest kids on the block, Generation Z (or the so called iGen or centennials), all of whom were born between 1998 and today. Of note for baby boomers like me is that by 2020, Generation Y and Generation Z will make up nearly 60% of the global workforce.
'When I’m driving in my car
And a man comes on the radio
He’s telling me more and more
About some useless information
Supposed to fire my imagination
I can’t get no satisfaction
Hey, hey that what I say,I can’t get no satisfaction'